Message from the President
by Eric Winklhofer

NAR Unveils “That’s Who We R,” Campaign

While many people know that a Realtor® helps buy and sell homes, what they may not know is that only a Realtor® is a member of the National Association of Realtors® and subscribes to its Code of Ethics.  It's the Realtor® Code of Ethics that inspired the association's powerful new "That's Who We R®" campaign, which launched in February.

The campaign aims to reinforce the value of Realtors® as advocates for property owners, engaged community members and trusted advisors with in-depth knowledge of the industry.

’That's Who We R®’ serves as a reminder of what NAR has always stood for, while signaling where the organization is heading. For Realtors®, the campaign is a rallying cry that instills pride in their everyday actions. For consumers, it's an education about the Realtor® difference.

The integrated marketing campaign from Havas features a cinematic world inspired by the Realtor® mark that serves as a beacon throughout. Everything from the larger than life "R" at the beginning, to the angles and geometry used as transitional elements and across the numerous sets was inspired by the mark that sets Realtors® apart. The agency partnered with Director X, known for his visually distinctive style, to create something distinct and modern. "That's Who We R®" features compelling stories about humans helping humans find homes and property, build communities and turn business dreams into realities.

The campaign content will be brought to life through strategic partnerships reflecting the modern ways in which our target audience consumes media, including linear and online video, streaming and terrestrial audio, social media, branded partnerships with multi-channel content makers such as VICE, Apartment Therapy, The Atlantic, HULU and more. The :30 "That's Who We R®" TV spot on you tube can be viewed by accessing the BNAR facebook page.

As your president, I am available, 24/7/365 so please feel free to email me.

A New Message from your BNAR President and CEO

Here is a short message from your BNAR President Eric Winklhofer and BNAR CEO John Leonardi

RPAC – Give Your Fair Share
RPAC is the lifeblood of the BNAR’s political affairs effort. Every contribution goes toward protecting your livelihood and improving our community.  Please consider giving your Fair Share of $25 in 2019.  Use this link to the contribution form or contact the BNAR with your credit card information. Or contact Dan Locche at the BNAR – he can tell you numerous ways that RPAC monies helped to keep our industry alive and what we fought for.

Need a New Photo?  2FindYourHome Now Offers Photography
Your 2FindYourHome team is offering photography for as low as $75 per home and agent shots for $50. Or if you like to take your own photos, we can edit them to enhance your images for just $25. To find out more use this link:

New BNAR Benefit
Identify Theft Protection and Legal Services Now Open to BNAR Members Family and Friends
Unexpected legal and identity theft issues arise every day.  With LegalShield on your side, you have the power to access legal and identity theft advice and services when you need them, all for one low monthly fee.  No matter how traumatic or trivial your situation, LegalShield is there to help.  Become a member and also get immediate access to our exclusive MemberPerks program.  With hundreds of merchants and discounts, you can save big at both national and local companies on common purchases like movie tickets, apparel, electronics, travel and much more.  For more information and to enroll, go to

If you have any questions, please contact Pat Herberger at 716-863-6577 or at

National Association of REALTORS Introduces Commitment to Excellence (C2EX)
Competition for business is fierce. So what if you could demonstrate to clients how you stand apart as a profession? You can, through the new Commitment to Excellence (C2EX). This innovative tool, created by real estate professionals, is not a designation or a course. It’s a self-directed platform that you can use to learn, grow, and promote your expertise. Go to to take the self-assessment to measure your proficiency in 10 aspects of professionalism. Stand out in your knowledge, service and standards of practice. What better way to show the difference a REALTOR makes?

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